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Coolhunting |
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With leading-edge data-mining technology, superb research and over 15 years experience in search measurement and client services, we help today's companies, brands and business professionals better understand the influence and impact of Internet "buzz" on products, issues, reputation and image. We help promote and protect brands by measuring and listening attentively to the pulse in online "buzz." Coolhunting leverages the "wisdom of crowds" by incorporating influential insights and opinions found in online discussions, opinions, experiences, recommendations and word of mouth. Our Coolhunting suite of products measures all possible sorts of online media and online word of mouth to help companies understand and track consumer "buzz," including opinions, preferences, issues and coming trends. From your desk, log into a Condorview project 24/7 to track data-driven reports, trends and spikes on a range of business needs. Galaxy Advisors sets up and manages customer specific continuous trend tracking of online content, including discussion boards, blogs, forums, review sites and Usenet newsgroups. Or, commission us for a customer-specific Coolhunting report on a specific topic affecting your brand or industry, including high-tech, automotive, pharmaceutical-health, and entertainment. Galaxy Advisor's dynamic social network analysis of online social networks delivers truly actionable information. It allows you to search for patterns of external research innovation, by applying our coolhunting method to the Web, blogs, and online forums, finding the most relevant Web sites and people. Monitor product user communities, search the Web buzz, survey patent databases, and track scientific literature databases to find latest scientific and societal trends relevant for your company as well as the most significant Web sites, blogs, and forums where those trends are discussed. Our Coolhunting approach can also be used for risk management. For example, in therapeutic areas, use Condor to set up an early warning system to discover potential drug side effects through monitoring online patient community discussions and blogs. |
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